WhatsApp Revenue & Operations System for
Trade & Field Service Businesses

WoolsApp transforms WhatsApp into a structured revenue engine for plumbers, electricians, solar installers, air-conditioning technicians, and security installation companies across South Africa.

Automate bookings. Generate quotes instantly.
Handle voice notes and images.
Never miss a lead again.

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14-day Free Trial
Full access to everything, limited by trial caps. No card required.
120 WhatsApp messages5 Voice minutes10 Call Assist minutes15 Outbound call minutes5 Quotes3 Invoices

WoolsApp Plans

Smart automation plans that help you respond faster, book more clients, and scale efficiently.

Growth
Scale
Control
The core WoolsApp - automated WhatsApp chat, AI reasoning, voice-note & image understanding, invoices and CRM essentials.
R899pm
Total R8990
Billed annually
WhatsApp
1,000 included · replies free · R0.12/util · R0.62/mktg
Advanced AI Reasoning
Voice Note Processing
Image Understanding
Book Me
Live Quote
Invoice Generation
Leads Management
WhatsApp Message Templates
Email Inbox (Lana answers email)
Workflows (Automation)
Knowledge Base
1 file
Analytics Dashboard
Priority Processing
Assistant Business Rules
Support Level
Email
Voice Telephony
Call Assist

Voice add-on (AI Receptionist + Agent Call Outs): R2,500. Control voice top-ups - Voice Telephony: R2.45/min after 500 min; Call Assist: R1.75/min after 500 min.

Messaging & usage pricing

Every plan includes 1,000 WhatsApp messages per month. After that, Meta’s standard rates plus our R0.10 per-message handling fee apply \u2014 you only pay for what you send.

Messaging usage pricing
ChannelWhen it appliesCost
WhatsApp messagesIncluded in your plan each month1,000 included
WhatsApp - customer repliesConversational replies to incoming WhatsApp (beyond 1,000)Free
WhatsApp - utilityPayment reminders, appointment confirmations, job status (beyond 1,000)R0.12 / message
WhatsApp - marketingPromotions, service reminders, re-engagement (beyond 1,000)R0.62 / message
WhatsApp - authenticationIdentity & payment verifications (beyond 1,000)R0.12 domestic / R0.32 international
SMSPer 160-character message (most reminders = 1 message)R2.17 / message
EmailNewsletters, longer-form commsR0.02 / email

Rates include Meta’s standard message prices plus our R0.10 inbound/outbound handling fee. Customer conversational replies are always free.

Why Businesses Choose WoolsApp
Why Businesses Choose WoolsApp
  • Close more jobs by responding instantly to every WhatsApp enquiry.
  • Standardise quoting and reduce manual admin workload.
  • Automatically follow up on outstanding quotes and unpaid invoices.
  • Gain visibility into team performance and customer history.
  • Reduce missed leads and increase monthly revenue without hiring additional admin staff.
Built for Measurable ROI

If WoolsApp helps you close just one additional R3,000 job per month, the system more than pays for itself.


Most trade businesses recover the cost within the first 30 days through faster responses, structured workflows, and automated follow-ups.

Built for Measurable ROI
Ready to Wool?

Let’s get you into the flock.
Request access to WoolsApp by filling in your details.

  • South Africa
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